Case study

Three words say it all: Austria eXtreme Triathlon. For those interested in more facts, perhaps these will impress you: the triathletes have over 5,800 meters to cover, involving 3.8 km of swimming, 186 km of cycling and 44 km of long-distance running. // This year prizes for the best triathlon event were awarded for the first time in Spielberg. Austria eXtreme Triathlon was awarded in the category - Event of the Year 2018 - . The prize was awarded by the Presidents of the Austrian and Styrian Triathlon Federation Walter Zettinig and Werner Kreuzer. This award gives the entire crew additional motivation and pleasure to work together for the 5th Austria eXtreme Triathlon!

Posted on 15.02.2018 at 08:10

Extreme Sports in Styria

Austria eXtreme Triathlon - Styria

The challenge

The 4th Austria eXtreme Triathlon begins June 23, 2018 south of Graz. Registration is on a first-come, first-served basis. “Athletes from all over the world participate in our event, so our website needs to have a decent payment system. Wirecard CEE gives us the option to accept online payments securely and easily,” explains Maria Schwarz, President of the Austria eXtreme Triathlon Association, who chose the payment system. 

Cooperation with Wirecard CEE

The technical implementation was fast. The primary consideration for the organization was and is that the checkout and transaction process can be handled easily using mobile devices. Wirecard Checkout Page meets these requirements and is easy, secure and practical.

Marketing channels used by “Austria eXtreme Triathlon”

The organization primarily focuses on social media marketing while also taking into account athlete recommendations.

Consumer service

Efficient consumer service is essential for managing a successful company. Fast and professional responses are expected.

Challenges and opportunities in launching an e-commerce platform 

The greatest challenge is to present products as if they were real right in front of you. It is also important to deliver an at-home experience on a computer or smartphone and thus elicit an emotional response, which increases demand and sales.

Tips and tricks for future online shop providers

You can't buy courage. Despite this, you'll be rewarded if you take a chance and stretch your limits! Listen to Austria eXtreme Triathlon: Take your chance!

Interview with Maria Schwarz, President of the Austria eXtreme Triathlon Association