Case study

E-Commerce Pioneer: The online shop of the European Snowboard Champion Gerfried Schuller already went online in 1998

Posted on 25.03.2015 at 17:32

Blue Tomato – E-Commerce Pioneer

Blue Tomato - Snowboard stuff

Blue Tomato recognized the potential of online shopping very early. Their online shop went online in 1998. It offers a full range of top brands – extending from freeski, surf, skate, streetware & fashion. Besides the online shop also walk-in stores in Vienna, Schladming, Haus, Obertauern und Graz are well attended. The online shop is created for modern and brand-conscious people and special attention has been paid to usability and look & feel.

Advertising channels 

In 1998 they took over a leading role regarding online shopping, because Blue Tomato was one of the first companies with an own online shop. Many years they concentrated their business on the online shop. But in the last years they focused on the walk-in stores again. Now they combine both sales channels – and it works very well. For them it is very important to reach the customers through different channels.

Customer retention

The company offers walk-in shops as well as an online shop. A lot of customers buy regularly. Via newsletter and social media services they stay in contact with their customers and keep them updated. Blue Tomato pays attention to a good service and they are rated by Trusted Shops very highly. The customers appreciate the huge offer, the competence, the reliability and the offered service.

Decisions for an online shop

  • Huge selection can be offered
  • High quality service (consulting via E-Mail, Telephone or/and Livechat)
  • Worldwide reliable shipping

Cooperation with Wirecard CEE

Blue Tomato appreciates the cooperation with Wirecard CEE, especially the technical support is great.


The implementation of the 3D Secure technique (Verified by Visa, MasterCard Secure Code) within the payment process was very important to Blue Tomato.

The future

The company has a customer specific marketing setup and expands it continually. Besides newsletter and the print catalogue, the focus will be on social media and Facebook in the future.