Case study

For more than 35 years, nupo has been successful in Denmark offering products for effective weight loss. Now nupo and its Very Low Calorie Diet (VLCD) also take off in Austria. nupo’s large selection of products offered at includes well-seasoned soups, diet shakes, bars, pancakes and meal products. nupo products are very low in calories and support a well-balanced nutrition.

Posted on 16.08.2016 at 08:55

Experience the new you

nupo - for effective weight loss

The challenge

Patrick Sator, Managing Director, outlines his requirements for the nupo online shop: „Usability and added value for our customers are of utmost importance for us. This extends from clear navigation and detailed product information to easy checkout.” At the moment, products are only available online, as of this fall products will also be sold in stores.

Cooperation with Wirecard CEE

The advantages are obvious: By integrating a Wirecard checkout solution, nupo has a clear and structured platform to retrieve information on all incoming payments and financial service providers in live mode. With Wirecard CEE, a smooth and hassle-free handling of the entire online business as well as all logistics activities has become possible. Thanks to well-defined processes, nupo saves valuable time and enables customers to benefit from this enhancement.

The technical implementation using respective plugins was done smoothly. Thanks to the dedicated assistance provided by the Wirecard CEE support team all issues have been solved quickly and on a high professional level.

Mobile commerce: Smartphone and tablet

For years, the trend has been towards mobile commerce. This is where nupo sees great potential and new target groups which makes mobile commerce an essential factor for future online business. In future, online shops must be flexible and offer an easy-to-use platform as well as a convenient and simple payment processing.

Advertising channels

nupo is promoting its online shop via conventional public relations strategies, blogger communities, social media channels und Google campaigns. To be successful, it is very important to have a well-balanced and suitable PR and marketing mix.

The future

As of this fall, products will be available also in physical stores, nupo plans to launch joint marketing and advertising campaigns aimed at retail trade. The online shop will be further expanded to serve as platform for information and customer service. Online advertising campaigns are envisaged to promote the online shop. 

The dos and don’ts in e-commerce

This is how nupo sees the dos and don’ts in e-commerce.


  • Clear definition of target group.
  • Specification of the sales and marketing strategy.
  • Use of open source shops with adequate templates and plugins saves a lot of money and keeps costs low, especially at the beginning.
  • Obtaining and displaying renowned trustmarks enhances the online shop’s trustworthiness. 



  • Neglect of seasonal priorities in marketing activities.


Interview with Patrick Sator, Managing Director