Case study

Sussitz – We live wine – is a family business which was found in 1948 and has ever since been dedicated to achieving highest consumer satisfaction. In addition to the company’s online shop, around 1600 carefully composed products are available in the stores in Vienna and Klagenfurt.

Posted on 18.12.2017 at 10:10

We live wine

Sussitz - wine

The challenge

In order to meet consumers’ expectations in today's digital age, a new website and an online shop were launched in spring 2016. The products range from wine and spirituous beverages to spices and carefully selected gifts. Consumers benefit from their personal accounts which allow to gather any information on products they bought in the past and to create wish lists of their own. 

Collaboration with Wirecard CEE

The technical implementation of the interface was smooth and successful. The implemented online payment solution guarantees consumers a secure and quick processing of their payments. Thanks to the intuitive interface, consumers enjoy great shopping experience and comfort. 

Advertising channels used by „Sussitz“

The Sussitz newsletter provides customers regular information on new products and events. Social media platforms are used to distribute news and keep consumers up to date. 

The future

The company’s goal is to turn Sussitz – We live wine - into a strong online brand so that consumers automatically associate certain product groups in the high-quality price segment with the brand name Sussitz. 

Tips & tricks for future online shop operators

The biggest challenge was to create an online shop which conveys to consumers the right “sensation”. In other words, the online shop shall make a lasting impression and create a pleasant feeling in those who visit the shop. In order to achieve this, the company does not use any “clean pictures” in the gifts area but pictures that radiate individuality.

Keeping up with the latest trends is not always worthwhile, but costs a lot of money in the long run. The essential questions are „What is my online USP?“ and „How do I stand out from the crowd?“. When starting a new business, one thing is true: „Less is more“. There is no necessity to make every product available in the online shop right from the beginning. It is far more important to continuously present innovations in order to keep moving. 

Interview with Patrick Weltin, Marketing