Case study

The Wollerei (German for yarn store) was established in 2007 and has since become one of the largest online shops in Austria for the Rowan and Atelier Zitron brands. Their products include premium hand-knitting and crochet yarns exclusively produced in Europe and a wide range of complementary instruction manuals, needles and accessories all related to knitting and crocheting.

Posted on 29.01.2018 at 10:10

Wollerei - premium quality yarn

The challenge

Wollerei has consumers in all of the European countries as well as in Canada, Australia, the USA and Russia. They also offer consumers an equal variety of cards and payment methods. With the Wirecard CEE solution all popular credit cards are accepted, which in Austria also includes the popular eps-Überweisung payment method. Since the shop is in three languages (German, English and French), it is even more important that the payment process is provided in the selected language, which is possible through Wirecard CEE.

Collaboration with Wirecard CEE

Wollerei was extremely pleased with the consultation prior to technical integration as well as with Wirecard CEE support services. 

Mobile commerce: Using smartphones and tablets 

Already half of the orders in the online shop are placed using a smartphone or tablet. That is why it is absolutely essential that both the online shop and the payment process are responsive to smartphones and tablets. Wirecard Checkout Page offers this range of options.

Marketing channels used by “Wollerei”

Wollerei regularly mails out newsletters and is active on Facebook, Twitter and Instagram. Another key element for promoting the platform is the seller rating. eKomi is used for this purpose. The shop itself has an active loyalty program, which offers discounts to consumers who place orders regularly.

Consumer Service

“It's not enough simply to place items on the online shop. Consumer service also includes providing all of the important details about the items as well as offering a FAQ on how to use the shop,” explains Mag. Jörg Schönberger, the owner of Wollerei. Quick responses to consumer inquiries as well as easy access by telephone are also essential to a well-running business.

Challenges and opportunities in setting up an online shop

The importance of a reliable provider with good consumer support is often underestimated. Even the best online shop will suffer if it is not consistently reliable and cannot be reached quickly. It is also very important to take a good look at legal regulations—particularly if shipping to Germany. The shop system used should also be flexible enough to be able to handle new demands, which arise in the course of operating the shop.

Interview with Mag. Jörg Schönberger, owner of the Wollerei