Salesforce Commerce Cloud (Demandware) – The scalable e-commerce platform

A cloud-based platform for omni-channel experience.

By the end of 2016, Demandware has become fully merged into Salesforce Commerce Cloud. The new e-commerce cloud platform offers a comprehensive set of capabilities for executing omni-channel strategies. Salesforce Commerce Cloud delivers seamless shopping experience across all channels - whether you are shopping online from your couch at home, standing in line at the checkout counter or entering your favorite downtown store.

Omni-channel: The cloud-based platform combines digital commerce, order management, Point-of-Sale, in-store shopping and predictive intelligence capabilities. Salesforce Commerce Cloud is rich in features and has a highly scalable architecture.

Retailers are given a reliable multi-channel platform to use data and services to stay competitive. A single view of critical data across all channels - customers, pricing, products, promotions, etc. - can be obtained. Simultaneous access to all essential tools and core functions, such as order management, is provided across all channels involving e-commerce, physical stores and mobile devices.

The software is updated frequently to improve the services provided. New features and enhancements are deployed regularly providing innovations that are immediately available with no disruption of operations.

Search Engine Optimization (SEO):
Salesforce Commerce Cloud uses special SEO tools to maximize placement in Google search results which e.g. add keywords to URLs and place page meta tags. Consumers can choose from about 50 promotion types such as discounts, time-based promotions or free shipping.

In short
Salesforce Commerce Cloud is ideally suited for merchants who wish to create multi-channel and unique shopping experiences. Multi-channel is more than a mere buzzword, multi-channel shopping has become the standard for leading merchants. Virtually unlimited customization possibilities empower merchants with a high level of scalability and flexibility.
Thanks to the Wirecard shop plugin, the Wirecard CEE payment solution is integrated quickly and easily.

In brief

  • Advantages
    • Multi-channel solution
    • Single, real-time view of all activities and shopping channels
    • Engaged community of developers
    • Regular updates
    • Continuous and seamless innovations
    • Creation of unique shopping experience
    • Wide range of features and functions
    • SEO-friendly (SEO tools)

     

  • Disadvantages
    • Only available as SaaS (Software as a Service)
    • Complex shop system requiring support by an integration expert
    • Economically viable only for large-size shops with several millions of EUR of turnover per year
    • Limited expert knowledge available
    • Focus primarily on retailers (clothing, fashion and shoes)

  • Integration "Wirecard Shop Plugin"

    Thanks to the Wirecard Shop Plugin, the integration of a Wirecard CEE payment solution is quick and easy.

    Advantages:

    Consult our Online Guides for more information and integration details.