Posted on 02/13/2014 at 23:32
Wirecard CEE, smartsale360 and Speed4Trade join forces to market smobsh
Mobile shopping experience with interactive sales terminal and QR code. Extension of range to online channels.
smartsale360, Speed4Trade and Wirecard CEE, a subsidiary of Wirecard AG, Munich, are now launching the smobsh sales terminal, a virtual shelf extension for bricks-and-mortar retail which combines all three sales channels; offline, online and mobile, for the first time. Retailers can use these terminals to offer more products via touchscreen and generate more sales anywhere and at any time, even outside shopping hours, thereby extending the range they offer no matter how small they are.
smobsh gives customers a flexible, interactive shopping experience via all sales channels. Shoppers select a product via the terminal and scan the appropriate QR code using their smartphone. The product is then directly visible in their mobile shopping basket. Wirecard’s Checkout Seamless solution enables a smooth payment process and is seamlessly integrated into the mobile-optimised online shop. With Wirecard CEE, retailers can use any commonly available payment method they wish. Our smobsh sales solution can even be integrated directly into chain store and trading company checkout systems, so customers can buy at the terminal, and then pay at the till.
"Today's customers decide when, where and how they shop. They don't want to be tied to store opening times. With smobsh's innovative terminals, retailers can meet this demand while offering a broader range at the same time," says Roland Toch, managing director of Wirecard CEE. "And they mean retailers can reach young, mobile customers – we supply the flexible payment solutions and provide ways of processing them."
"We specialise in offering innovative, intelligent marketing solutions that retailers can easily integrate into their sales strategies," says Oliver Feldkircher, managing director of smartsale360. This full-service agency handles all processes involved, from setting up and connecting terminals, incorporating product data into the sales platform and processing orders to supporting end customers and managing logistics.
Speed4Trade, an international eCommerce software provider, supplies the mobile shop platform and handles the backend campaign software. To quote Sandro Kunz, managing director at Speed4Trade, "The terminals offer customers a whole new shopping experience, combining the benefits of bricks-and-mortar and digital retail via mobile devices. This omni-channel everywhere commerce also demands that background processes are in working order, and Speed4Trade provides central, process-oriented integration for all sales channels."
smobsh is aimed at shopping centres, individual retailers and flagship stores. Its first client is the Austrian department store TYROL.
smobsh is a registered European trademark of smartsale360 and a joint venture with partners smartsale360 and Speed4Trade.